Lecture topic: Digital marketing and demand forecasting
Keynote speaker:Bin Zhu
Lecture time: 14:00 on July 4rd
Venue: 308, scientific research building
Abstract
This lecture reviews different format of digital marketing, followed by the presentation of research paper investigating the link between online information seeking behavior types and purchase decision.
Lecture topic: Data mining and quality management
Keynote speaker:Bin Zhu
Lecture time: 9:30 on July 5rd
Venue: 308, scientific research building
Abstract
This lecture reviews basic data mining methods, followed by examples of their application in quality management in the domain of product manufacturing.
Dr. Bin Zhu is an Associate Professor and the program director of Business Analytics in the College of Business. Prior to OSU she was an assistant professor at Boston University. She earned her Ph.D. in Management Information Systems from University of Arizona. Her current research interests include business intelligence, information analysis, social network, human-computer interaction, information visualization, computer-mediated communication, and knowledge management systems. She has been a lead author for papers that have appeared in Information Systems Research, Decision Support Systems, Journal of the American Society for Information Science and Technology, IEEE Transaction on Image Processing, and D-Lib Magazine. Her research also received an IBM faculty award. Her teaching interests are business intelligence; database analysis and design; telecommunication; web technology; business programming; data structure and algorithms; e-commerce; information security/assurance; management information systems.
